Automotive businesses have been hit hard in recent years by the global pandemic, economic turbulence around the world, and political turmoil. We are talking about vehicle manufacturers, car rentals, logistics companies, and many other industries where vehicles are involved in one way or another.

However, the advent of modern technologies allows you to take your business to a new level. The automotive industry is much more interested in the Internet of Things technology, which is already being used in a wide variety of applications.

This technology is already revolutionizing as it allows manufacturers to build more advanced vehicles, monitor them for technical issues, etc. It offers both buyers and vehicle users a much wider range of options than ever before.

We will talk about the possibilities that this technology offers to all stakeholders involved in the production of cars, as well as their use.

The spectrum of possibilities 

Monitoring the technical condition of vehicles

The whole essence of the technology lies in the use of sensors that can be installed on various parts of vehicles. Such sensors are capable of reading real-time information that experts can analyze.

This is ideal for a variety of businesses. Car rentals can monitor their entire fleet and inspect vehicles for breakdowns or likely car parts failure.

We see how in many countries of the world the use of rented cars is increasing every year. In some parts of the world, such as Dubai, people can rent luxury convertibles and other premium cars at affordable prices. For car rental companies like, being able to track the condition of vehicles can be both a cost-effective solution and a great marketing ploy.

Similarly, the technical condition can be assessed by automakers, as well as logistics companies. This is an incredible investment in preventive vehicle maintenance savings.


So far, we are seeing how one of the well-recognized automakers is actively developing in the field of creating an autopilot. We are talking about Tesla, which already offers its customers to take advantage of this opportunity.

At the moment, this technology is not perfect yet. The number of emergency collisions speaks volumes about this. However, sooner or later this will become the new reality, and every automaker will design their vehicles with this technology.

In this regard, artificial intelligence and the Internet of Things are key technologies. Vehicles can read the information received from various sensors to change lanes, stop at traffic lights, as well as in front of various obstacles, reduce or increase speed, and much more.

Vehicle and driver safety

Automakers are now equipping vehicles with multiple small cameras. If until recently, drivers could use cameras for safe parking so as not to hit nearby cars, now the cameras allow you to track any action with the car.

Drivers can use smartphone apps to perform certain actions on their cars, such as starting the engine or turning on heated seats. Thanks to advanced technology, drivers will be able to receive signals that someone is trying to break into their car.

If earlier you could go out to your vehicle in the morning and find a new scratch, it was almost impossible to identify the person who caused the damage. Now cameras can capture absolutely everything that happens to the vehicle.

Vehicle tracking on the road

This opportunity is incredibly advantageous for logistics companies that have dozens of trucks in their fleet. The technology allows you to track the entire fleet right on the move.

Logistics specialists can get information about where the cargo is located not only from truck drivers but also from the trucks themselves. Thus, it will significantly facilitate their work, which will affect the improvement of work processes, as well as customer relations.

Logistics experts will be able to clearly understand when and at what time the cargo will be delivered to the destination. In addition, depending on what the cargo is, the technology will be able to track the current temperature, which can affect the deterioration of the product.


These are just a few of the uses for this technology. Automotive businesses can take advantage of these opportunities today. In the future, there will only be more use cases, because the full potential of the technology has not yet been unlocked. For businesses, this will be a cost-effective solution, as well as an excellent marketing ploy, which will also increase profits.