By Rahul Varpe
Mobility on Demand Market in business applications is poised to grow at a significant pace as these services help the corporate organizations to reduce the dependency on private fleets. Also, these services allow the organizations to significantly reduce fleet-related costs and optimize the fleet management. Companies such as Omoove and Ubeeqo provide these services to the corporations that are tailored according to their specific requirements.
Technological advancements and the emerging IoT trend are further propelling the mobility on demand market growth. Rise in the number of connected vehicles and the increasing penetration of smartphones are anticipated to drive the industry.
Various government organizations are focusing on encouraging digitalization for the overall economic growth. Technological developments, such as autonomous and AI-enabled vehicles, are expected to revolutionize the industry. Innovations, such as electric vehicles and GPS-based navigation systems, are anticipated to fuel the mobility on demand market growth.
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The smart cities initiatives by the governments of various countries including the U.S., Spain, Ireland, India, Singapore, and Sweden are expected to speed up the mobility on demand market expansion. The governments are providing incentives to the people to share rides while commuting and converting the existing public fleet of vehicles to electric vehicles. For instance, under the smart city project, the Vienna Model Region is developing e-mobility on demand to integrate the transportation system with the e-car sharing model effectively.
The legalization of ride-hailing services, such as Uber and Grab, by the government of Malaysia will drive the mobility on demand market growth in the region.
The government of Malaysia has made amendments to the Commercial Vehicles Licensing Board (CVLB) Act and Land Public Transport Act to allow the ride-hailing operators to work as an intermediary. The intermediary business license will allow these operators to facilitate transactions and booking of these services.
Mobility on demand market has seemingly brought about an upsurge in the development of autonomous vehicles. For instance, Uber is investing heavily in bringing driverless cars to the roads as estimates show that 60% to 80% of the revenues remain with the car owner.
By eliminating the need of a driver, ride hailing services like Uber are persevering to keep most of the revenue with the service provider. The profit perspective is highly motivating the development of driverless and autonomous cars, that are in turn expected to profoundly change mobility on demand market trends within the next 5 to 15 years.
The success of ride hailing services such as Lyft, Uber, and Ola has come to be highly dependent on new mobility on-demand market players, as they strive to build trust with key stakeholders such as regulators, consumers, insurers and investors.
Using technologies to monitor and improve road safety is a vital part of this trust-building process that is certain to speed up the future of mobility on demand market. As public and regulatory confidence come to prevail, mobility on demand industry will witness commendable growth, with a CAGR estimation of 10% over 2018-2024.
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By Rahul Varpe